GRi - (GreenRock Incubator)
The GRi (GreenRock Incubator) is an "in-house" incubator to build ideas, projects and companies within GreenRock.
Due to the enormous expertise of various internal specialists of GreenRock with many years of experience in the areas of foundation, sustainability, brand and market development, start-ups can be founded and built up in the GRi directly on their own. Depending on the company and project, the management and possibly also the founding team is supplemented and successfully continued by respective industry professionals depending on the growth status.
This particular investment approach is the so-called "buy-and-build" strategy, whereby, for the sustainable success of a GRi project, large parts are built in-house ("build") and other parts are secured and optimized through the purchase of external resources ("buy") the sustainable future of the project.
GRi - (GreenRock Incubator)
With the GR-Incubator (GRi), young founders are given the opportunity to realize their projects together with the GreenRock team after a thorough examination of aspects such as feasibility, demand, idea, sustainability and internationalization potential. The respective start-up thus immediately receives the required financial means according to the elaborated payment plan, which it needs to complete the project or prototype by a certain trigger event. The new project gains direct access to the portfolio companies through the GR network, where it can ideally create fruitful synergies with other portfolio companies. GreenRock benefits from the new insights gained by a new, young and agile project, which it can possibly incorporate into other portfolio companies. In addition, GR enters the new incubator projects as a major shareholder at a low valuation at the time and thus benefits at a higher valuation in a potential exit or IPO.
Unencumbered Clothes - GRi
In 2018, the world's largest retailers of textiles etc generated total revenues of around $74.43 billion. Only a few companies focus on sustainability of these textiles in this regard. Our first GR incubator project has set out to be able to showcase sustainability for textiles in the mass market. This involves working with raw materials or developing "new raw materials" that massively reduce the negative environmental impact and still remain attractive in terms of price. In addition to the development of new raw materials and materials, the GR-Inkubator project is also working on a concept that will improve working conditions many times over, as well as making the returned and disposed textiles available again as a new raw material in a cost-effective and sustainable manner.
AI (artificial intelligence) - GRi
Most electronic devices in use already use it, an artificial intelligence. However, its use has been quite superficial so far and is used for digital assistants such as Alexa, Google or Siri in the private sector. Our associated company is currently working on a new and more advanced artificial intelligence which will be able to draw logical conclusions as well as apply learned knowledge to other areas and thus develop. The possible applications for this AI are as versatile as the AI itself. Whether an initial digital medical history, a digital service via telephone or mail or the intelligent and efficient control of the smart home.